Heidi began her career at Western News&Info, Inc., in January 1986 as a part-time
employee in the Human Resources Department for The Daily Courier. She worked in the composing room and the
circulation and accounting departments before taking on a reporter/photographer position at the Prescott
Valley Tribune in 1989.
She worked for 15 years at the Tribune, most of them as Managing Editor. She also is the founding editor
of the Big Bug News, which covers the Big Bug Mesa area of Yavapai County. Under her leadership, both papers
and their staffs earned numerous awards for community journalism, community service, writing and photography.
Heidi also is an award-winning writer and photographer, at both the company and state level.
After marrying husband Randy in 2003, she worked part-time as a writer/photographer for Western News & Info
publications. She returned to Prescott Newspapers, Inc., as Editorial Manager of Non-Daily Publications in July
2007, overseeing the Prescott Valley Tribune, Chino Valley Review and Big Bug News.
In her spare time she enjoys bird watching with her husband, photography, reading, gardening and training/showing
the couple’s Australian Shepherds.
JOHN GRIMALDI
Community Directory/PNI Marketing Director
John has more than 20 years of newspaper experience. He started in the mail room and held such titles as district
circulation manager, sales supervisor, circulation director, classified major accounts representative and marketing director with
Newhouse Newspapers, Gannett, and the Times publications in Beaverton, Ore. He also has 17 years of experience with directory publications,
starting with sales then sales manager consultant, trainer and now project director.
He has been a member of the international circulation managers association, Rotarian and a past member of the Elks Lodge.
He and his wife of 39 years have a grown son and daughter and two grandsons.
JOHN K. LINDSEY
Advertising Director/Executive Sales Trainer
After teaching high school for five years, John started his newspaper career
in 1974 as a salesman at the Arizona Republic. He was promoted to Sales Manager in 1979 and later
was appointed Director of Training and Development for The Republic. Lindsey was hired as Marketing
Director for Independent Newspapers in 1984 and named Publisher of The Scottsdale Independent in 1986.
He formed Lindsey & Associates in 1987 and has taught sales and management workshops for newspapers
throughout the United States, Canada and U.S Territories. He has also conducted workshops for 35
State Newspaper Associations, for American Press Institute, and for Newspaper Association of America.
In addition to his workshops for newspapers, Lindsey conducts advertising and marketing seminars for
retail businesses on behalf of newspapers. Some of Lindsey’s newspapers clients include: The Los
Angeles Times, The Boston Globe, The Seattle Times, the Detroit Free Press, The Hartford Courant,
Tucson Newspapers, Inc., and the Houston Chronicle. Over the years, Lindsey has conducted many
sales and management workshops for Western News&Info, Inc. and joined the organization as Group
Marketing Director in October of 2005.
DICK LARSON
Executive Advertising Director
Dick Larson is a thirty-three-year veteran of the newspaper and newsprint
publishing business. Twenty-six of those years have been with Western Newspapers starting from advertising
account representative, advancing into management and 20 years as a WNI location publisher. In his current
position, Dick works with all WNI properties in areas that include sales training, marketing and product
development. He is a graduate of the University of Washington, Seattle and was raised in the Northwest before
moving to Arizona. Dick currently serves on the Arizona Newspaper Association board of directors and chairs
the marketing committee.
STEVE FRISTOE
Circulation Director
Steve has 32 years of newspaper experience. He began his circulation career in
1977 as a district manager at the Wichita Eagle Beacon in Wichita, Kan. He went on to work at the St.
Petersburg Times in Clearwater, Fla., as a zone circulation manager; the Alton Telegraph in Alton, Ill.,
as a circulation director; Hartman Newspapers in Rosenberg, Texas, as vice president of circulation; and
American Circulation Innovations, as national expansion manager.
Steve moved to Prescott in July 2009 to join PNI. He and his wife, Diana, have two grown children who
reside in Florida.
BARBARA HANSEN
Personnel Director
Barbara is the personnel director of Prescott Newspapers, Inc. She has been employed by Western
News&Info, Inc. since 1998. She joined the staff of PNI as personnel director in February 1998. She has held positions
with companies in accounting and management, including Nintendo of America for six years as a merchandising district
manager. Prior to joining PNI, Barbara was program administrator for the Ben Rogers/Lamar University/Beaumont Independent
School District “I Have a Dream” Program.
She was a member of the Oregon and Utah Jaycee Women. She served as the president of the Utah Jaycee Women and as
regional vice president for the United States Jaycee Women. A resident of Beaumont, Texas, for 15 years, Barbara was on
a number of community organizations’ boards of directors. Since moving to Prescott she has served as the president of the
Bradshaw Mountain High School Band Boosters and volunteered as a chaperone for the Prescott High School Music Department.
She also served two years on the Prescott Chamber of Commerce Membership committee.
Barbara is the mother of Tyler and Joshua, who is married to Kristy and father to Rhys. She is married to Ben Hansen,
executive editor of Prescott Newspapers, Inc.
JAMIE NELSON
Financial Director
Jamie rejoined Prescott Newspapers in July 2007 as financial director. She started her newspaper
career with PNI in 1992 and worked in various departments. In August 2004 she received a promotion to advertising director
at the Kingman Daily Miner, a sister publication. Her newspaper experience includes classified advertising, outside sales for
the Chino Valley Review and Today's Real Estate, classified manager, and advertising director.
Jamie graduated high school with honors from Scottsdale Christian Academy in Phoenix. She lives in Prescott Valley with her
son, Craig, and daughter, Kaitlyn.
DARRELL WALLACE
Business Manager
Darrell, living in Orange County, Calif., all of his life relocated in August 2007 to Dewey, Ariz. Having
attended both Santa Ana College (1984-86) and the University of Phoenix (1995), he progressed to the position of controller in
Huntington Beach, Calif., working in payroll processing. Shortly thereafter he worked as a controller in a manufacturing facility
that made prison furniture in Santa Ana, Calif. (1999-2001).
While working in a full-time capacity Darrell maintained self-employment for several years and finally selling a tax preparation
business in 2000. From 2002 to 2006, he partnered in and operated a business in real estate and insurance services, stepping out
of that position to pursue other ventures.
Sincerely, Darrell is happy with his move to Arizona and enjoys reading, movies, church, cooking and hiking.
KIT ATWELL
KELLY SOLDWEDEL
BEN HANSEN
HEIDI DAHMS FOSTER
