The Daily Courier is the only daily newspaper serving Yavapai County, and is by far the best-read newspaper in the county. Since 1882, The Daily Courier has been a vital part of this growing quad-city community. Not all of the news is good news, and readers don't always agree with the opinions expressed, but year after year The Daily Courier's regular subscribers renew, or they invest 75 cents at the newsstand (Monday through Saturday) or $1.50 on Sundays, and read The Daily Courier day after day.

The Daily Courier is the only daily paid subscriber newspaper in the county reaching 18,506 subscribers or single-copy buyers during the week and 21,100 subscribers or single-copy buyers on Sundays. At 2.3 readers per copy, that gives The Daily Courier a total daily readership of more than 42,500 people during the week, and 48,500 on Sundays!

The Daily Courier's Pulse Research survey indicates that 88.1% of newspaper readers prefer The Daily Courier; 87 percent use the Courier when they are seeking merchandise and services; and 68 percent choose the Courier when placing a classified ad. Our readers peruse the display advertisements at least occasionally more than 87 percent of the time, and they read the inserts at least occasionally 81.5 percent of the time. Our readers' average household income is $57,594 and that is greater than the market average by nearly $5,000.

The Daily Courier readers' daily investment is a clear signal that these pages are being read!

Prescott Newspapers, Inc., publishers of The Daily Courier, also publishes The Prescott Valley Tribune, The Chino Valley Review, The Big Bug News, The Sun Shopper, The Smart Shopper and Tri-City Business News.

Targeting Your Market

The Daily Courier staff consistently provides excellent service to their customers/readers. Not only is the daily publication given quality attention, The Daily Courier provides timely special magazines and sections aimed toward specific topics that focus readers on the community, businesses and seasonal events to bring effective, long-lasting information to consumers.

Examples in a typical year include Business Profiles, Home Improvement, Tourist Treasures, Prescott Frontier Days and Holiday Gift Guide. This is only a partial list. Contact our Advertising Department at (928) 445-3333 for a more extensive list of special sections and publications.

Reader Purchasing Power

Advertising in The Daily Courier has become a key ingredient in the marketing plans of this area's most successful businesses. Advertisers know they are reaching an audience of more than 42,500 during the week and 48,500 on Sundays for products to buy locally.

The Pulse Research shows that residents plan to spend more than $36.6 million on new car purchases in the next year!! The research shows other exciting percentages: 14 percent of our readers plan to spend for home repairs in the next 12 months, and 10 percent plan to remodel their home within the next year. Here is more: 46 percent of our readers own a computer, 12 percent plan to buy a computer and 18 percent report that they use the worldwide web.

Reader research reveals the following spending plans: $83 a week on groceries; $72 a month on eating out, and $11 a month on video rentals. Annual spending plans include: $338 on auto repairs, $222 on men's clothing and $338 on woman's clothing, $784 on medical services and $642 on home furnishings. And our readers indicate that they plan to spend $1,798 a year on vacations.

The research showed that our readers/consumers are looking for competitive prices on everyday needs like clothing, home supplies and groceries. The numbers show that our readers spend 77 percent of their purchasing dollars in this area. To reach the greatest share of that significant market, The Daily Courier, The Smart Shopper, The Prescott Valley Tribune and The Chino Valley Review must be your preferred medium!!

Other Valued Information

Today's Real Estate is an excellent advertising resource that Prescott Newspapers, Inc., publishes. It is a magazine that comes out the first of each month, and designed to match buyers and sellers. It is a valuable tool for developers, Realtors, potential buyers and other related businesses: Mortgage, Insurance, Escrow, Moving Companies, Hotels, etc.

Advertising rates for Today's Real Estate are reasonable and flexible, and include copy setup, b/w photos of personnel and /or properties and ad design. For a nominal cost, a color can be added to enhance the ad. The perks of Today's Real Estate include distribution to all local real estate agencies, as well as other key locations via Prescott Newspapers, Inc. Circulation Department. Today's Real Estate also is mailed to all mail subscribers on the first Sunday of each month - hot prospects for moving to this area. Advertisers in Today's Real Estate also receive value added advertisements in the Sunday Courier.

PNI also publishes The Sun Shopper, which is distributed on Sundays to more than 200 locations. The Sun Shopper is Yavapai County's largest classified market place!

Want to reach everyone in the tri-city area? Try The Smart Shopper, which is inserted into The Daily Courier on Tuesdays and is mailed to all Courier non-subscribers on Wednesdays.

For information, call the Advertising Department at (928) 445-3333.

To subscribe by mail, send your check or money order to:

To subscribe by telephone call (928) 445-3333