Lorette Peloquin joined Prescott Newspapers in 2004 as advertising sales manager for the Sun Shopper, Smart Shopper, Tri-City Business News, and Today's Real Estate. In February 2006, PNI added the Coupon Zipper to that list of products. Lorette also served as advertising sales manager for Yavapai Magazine, a publication from Desert Foothills Newspapers, whose parent company is Western News & Info.

Lorette came to PNI with 15 years of newspaper experience in the northern New Jersey market. That newspaper career began as the secretary to the advertising director and led to retail advertising manager with North Jersey Media Group, West Paterson, N.J. As a classified account executive (1990-1995), Lorette sold advertising to Realtors and also supervised an outbound classified telecenter for North Jersey Newspapers Co. (Media News Group). In 1995, she transferred to the retail division as an account executive during which time she received two advertising awards from the New Jersey Press Association, and was the company salesperson of the year in 1999. In 2001, Lorette became the retail advertising manager for North Jersey Media Group's Weekly Division. In that capacity she was responsible for advertising sales in seven weekly newspapers with a circulation of more than 125,000. She held that position until relocating to Arizona's gentler climate in November 2004.